Leadership and Board of Directors

Dr. Brown joined Hospice of Lubbock November 1, 2010, in preparation for changes in Medicare guidelines that required a face-to-face visit from a physician or nurse practitioner beginning Jan. 1, 2011. Born and raised in West Texas, he completed his undergraduate studies at Texas Tech University with a BA in Music. Dr. Brown then spent eight years at The University of Texas Health Sciences Center at Houston where he completed medical school and a four-year combined residency in Internal Medicine and Pediatrics. He found his calling in the world of hospice and palliative medicine based on a patient encounter five months before he finished his residency. In 2015, Dr. Brown completed the requirements for and passed the Hospice Medical Director Certified Board exam. He was recognized as Covenant’s Values in Action award winner for Excellence in 2013. Also in 2013, Dr. Brown fulfilled his dream of a lifetime by being cast in Moonlight Musical’s local production of Les Miserables with the incomparable David Gaschen as Jean Valjean.

Since July 2017, Dr. Brown has also served as the executive director for Hospice of Lubbock. He is inspired every day by our caregivers (employees) and the passion and compassion with which they serve our patients, their families and each other. He feels truly blessed.

Cindy joined Hospice of Lubbock in September 2007. She loves helping patients and families as they navigate the end of life. Cindy considers it a blessing to be able to help families during this time and loves being a part of the Hospice of Lubbock team. Cindy graduated from Tyler Junior College and has been a registered nurse in hospice for more than 25 years. She was with Hospice of East Texas for eight years prior to joining the team at Hospice of Lubbock. When she isn’t advocating for Hospice of Lubbock, she enjoys spending her free time with her children, grandchildren and friends.

Cheryl has served as an executive in the health care industry for over 20 years. A native of the Idalou community, she understands the uniqueness of West Texas “folks” and how important it is to serve our clients with dignity and understanding. Her most recent education has been in the human resources field and becoming a certified corporate trainer. She believes in life-long learning and growing both professionally and personally. Cheryl has two grown children and five wonderful grandchildren. In her free time, she enjoys traveling, shopping and spending time with her family—especially her grandchildren.

April started working at Hospice of Lubbock in 2016. Prior to her time here, she worked for eight years in the NICU. April loves being part of such an awesome team at Hospice of Lubbock. She feels blessed to get to help patients and families navigate their end-of-life journeys. April enjoys spending time with her family outside of work. Her children keep her busy with sporting events, church and all their social activities.

Laura began working at Hospice of Lubbock in 2017. Before joining our team, Laura worked as a school nurse for Lubbock Independent School District for 12 years and worked in pediatrics for five years at Covenant Children’s Hospital. Laura loves working with our staff to provide the absolute best care for the patients we serve. Outside of work, Laura enjoys traveling, cheering at sporting events for her kids and spending time with friends and family.

Amy joined Hospice of Lubbock in 2014. Prior to joining the hospice team, Amy was an RN case manager at Covenant Medical Center for 16 years. Amy loves seeing the amazing care the team at hospice provides their patients and the patient’s loved ones during a very difficult time in their lives. Amy graduated from Methodist School of Nursing in 1994. Outside of work, Amy enjoys traveling with her husband, scuba diving and spending time with her family.

Veronica joined Hospice of Lubbock in 2013 as a PRN social worker, working as needed and eventually moved to full time. Veronica loves the values and blessings the team at Hospice of Lubbock provides for each patient and their families. Veronica graduated from Loyola University Chicago wanting to provide counseling for at-risk youths but found her niche instead in the medical field. Veronica started working at Covenant Medical Center, where she fell in love with the integrative approach to health care. Veronica is active outside of work with her two sporty children who keep her busy. She also enjoys advocating for kidney transplants/organ donation and is on the South Plains Kidney committee assisting with resources for dialysis patients in the South Plains community.

John joined the team in January 2024. He is originally from Austin and moved to Lubbock to attend Texas Tech University. He holds a Bachelor of Arts in Spanish Language & Literature and a Master of Business Administration. Prior to working at Hospice of Lubbock, John spent several years overseeing recruitment and occupancy management for University Student Housing at Texas Tech University.

Tammy was born and raised in Lubbock. In December 1993, she moved to the Dallas/Fort Worth area, where she served as an executive in a seven-facility practice for 20 years. She then became the CEO of a marketing corporation in Denton, Texas, for five years. Her passion has always been medicine and caring for others. Upon returning to Lubbock at the end of 2018, she took a position with Covenant Healthcare Systems, which then brought her to Hospice of Lubbock in 2021. When she isn’t advocating for hospice, she spends her free time with her husband and nine grandchildren.

Rose has been with Hospice of Lubbock since March of 2008. She has been in health care for more than 24 years advocating for patients. She has lived in Lubbock since 1985 and has enjoyed raising a family with her husband. Rose attended McMurry and Tarleton universities. She has served on numerous community boards and committees through the years and chaired the Smoke Free Lubbock campaign, which resulted in a city ordinance making all public places smoke free. Investing in the welfare of others and in this community is a priority for Rose, as it gives her a sense of purpose and accomplishment.

Roan joined Hospice of Lubbock at the end of February 2024. She is a people person and enjoys being front and center in the heart of the building, helping people find what they need. Roan has lived in Lubbock for over 25 years and raised her three children with her husband, Jerry. Jerry and Roan now have four grandchildren and love spending time being Darlin and Pappy. She also loves to crochet and travel with her husband.